social mediaQ&A

How do you post the same post to Twitter, Facebook and LinkedIn? I’ve seen people do it, but I don’t know how.

Gillian, Calgary, AB

I’ve talked to so many solopreneurs and small biz owners who are spending way too much time on social media. They find it cumbersome, time-consuming and can’t see the return on their time investment. So, I’m very glad you asked this question.

Luckily, the tech gods heard the cry of anguish from all the users out there who were tired of having to log in to multiple social media sites to submit tweets or update their status. The result? Social media dashboards. These cool tools enable you to maintain and monitor multiple social media networks.

What you need to know

A dashboard enables you to:

  • Manage multiple social media networks all at once, like Facebook, Twitter and LinkedIn.
  • Schedule your tweets and status updates to automatically be posted sometime in the future (a date and time of your choosing).
  • View your Twitter feed(s) at a glance.
  • Compress your links (which is essential in Twitter so your links don’t take up all your character spaces).
  • Organize your social media networks for easy monitoring.
  • View keyword search and mention results so you can keep track of your online presence (who is saying what about you and where).
  • Manage your social media networks while on the go, using any mobile device.
  • Track stats and analytics for your social media sites.
  • Send out updates from multiple profiles, which means you can send out from your personal or business profiles … or both.

There are a bunch of other tricks these dashboards will do for you, but that’s the essence. I’d encourage you to check out the two most popular dashboards to find out which is better for you. Both are free.

A few final thoughts

  • Even with a dashboard, you may find yourself spending a lot of time on social media. It can be quite distracting. A productivity tip is to schedule 15 minute time slots in your day to spend on it. How many is up to you. Set a timer or an alarm in your calendar to remind you your time is up.
  • Make sure you still log in to each of your social networks on a regular basis. Having “live” updates and tweets is essential to your online reputation.
  • As a LinkedIn specialist recently told me: Do not post your tweets on LinkedIn.

Good luck, Gillian. Let me know how it goes and if you have any questions, please post on our Contact page.

Happy posting!