Do you have video envy? I do. I look at my competitors’ websites, and if they have video I feel left out of the party.
If you’re like me, you really want to add video to your website, but something is holding you back. Maybe it’s seeing yourself on camera. Maybe it seems too technical and complicated. Whatever the reason, it’s time to move beyond the excuses.
Marketing gurus tell us that in order for people to purchase from you, they must know, like and trust you first. One way to build that type of relationship online is through video.
Here are some quick tips to help you move from consideration to action.
- Don’t stress about having professional lighting. Remember, your audience doesn’t expect a professional presentation. In fact, if it looks too professional, it may detract from its authenticity. Keep it real. Your audience wants see the true you.
- Let them see your face. Avoid harsh lights from above (glare) and never light from the back (you’ll be a silhouette). Natural lighting works well too. Recording your videoblog outside (especially if it’s cloudy) is another option.
- You don’t have to blow your budget on a camera. All you need is an HD quality video camera. You can get one for less than $200. Check out the FlipMino. It’s easy to use and uploading your video to your computer is a snap. As a start, you can also use your computer’s webcam or your smartphone’s camera.
- Use a tripod to stabilize the camera or perch it on a flat surface. Just make sure it’s stable and you’re centred in the frame.
- The microphone on your camera may not pick up your voice clearly. Consider purchasing a desktop microphone (under $50).
Feeling at ease in front of the camera doesn’t come naturally to most people. Here are some tips to help you get more comfortable:
- Write a list of key points so you stay on topic. Have them close by so you can glance down as a reminder.
- Eliminate or reduce ambient noise.
- Don’t move around too much.
- Sit up straight.
- Make eye contact with the camera.
- Wear dark colours so you don’t blend in to the background.
- Practice, practice, practice. The more you do it, the easier it becomes. Show your friends your videoblog and have them give you feedback. They’ll like be less critical of you, than you are of yourself.
That’s a wrap
After your videoblog is done, it’s time to upload it. The easiest way is through YouTube and then embed it into your website. If this sounds too technical, don’t worry. YouTube describes the process for you step by step. If you don’t want to mess around with your website, get your web developer to do it. Better yet, get him/her to show you how to do it.
With more people consuming online content through video, the time is now to include it on your blog or website.
Have you included video on your website or blog? We’d love to hear about your experience. Share your comments below.