Have you fallen out of love with your Customer Relationship Management tool? After investing your time, money and energy to choose the right CRM for your business, you’re still not seeing the results you anticipated, and now you’re having second thoughts. Chances are, you’ve gone back to your old ways of tracking prospects, or perhaps you’re not tracking them at all, and your sales have slumped.
The easy way out is to blame the tool itself. “If it were a better CRM, it would be easy to convert prospects to clients,” you say to yourself. In fact, there is a much bigger reason why your CRM isn’t working for you. [Read more…]