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The reason your CRM sucks

CRMHave you fallen out of love with your Customer Relationship Management tool? After investing your time, money and energy to choose the right CRM for your business, you’re still not seeing the results you anticipated, and now you’re having second thoughts. Chances are, you’ve gone back to your old ways of tracking prospects, or perhaps you’re not tracking them at all, and your sales have slumped.

The easy way out is to blame the tool itself. “If it were a better CRM, it would be easy to convert prospects to clients,” you say to yourself. In fact, there is a much bigger reason why your CRM isn’t working for you.​​​​​​​ [Read more…]

12 Days of Business Efficiency

snowflake_smallYou may have noticed this too … the Christmas carols have been playing in the stores for weeks. I asked the cashier if she was getting tired of hearing the same songs repeatedly, she looked at me and said, “I don’t even notice them anymore.

Have we all been numbed to the spirit of the holidays?

I love the holiday season. Whether the celebration is Christmas, Hanukkah or Winter Solstice, it’s a time for friends and family to gather and share food, laughter and gratitude.

In keeping with this spirit, I’ve put together my version of the 12 days of Christmas, from a business efficiency perspective. With all the love floating around at this time of year, it’s important to heap some of it on your business. [Read more…]

Tools I use to run my business

toolkitYou can’t run your business alone. This is a fact.

I’m not saying you need a vast team of programmers, designers, assistants, make-up artists, images consultants, etc. behind you. But the one thing you do need is technology.

Whether you’re a baker or a coach, to be in business today (especially if you have an online business) you need to use technology to get things done.

People often ask me about the tech tools I use to automate and streamline my business. So, here’s a peak into my business back-end. These are all the tools I use to make sure stuff gets done around here. [Read more…]

3 simple systems to improve your customer care

We love our customers written on a computer key

By creating and following the most basic processes you can create a level of customer care that shows your clients you value their business and are committed to providing them with the highest level of quality service. Not only will this give you repeat business and referrals, it will catapult you ahead of your competitors.

So where do you begin? Here are 3 ways you can get started right now: [Read more…]

App of the Month: Managing your business cards with Cardmunch

Cardmunch logoConference season is drawing to a close. You’ve made a ton of new contacts and networked your buns off. Now the time-consuming part begins … getting all those business cards into your address book and following up.

I’ve found an app that will help you with those two tasks, easily and quickly. It’s called Cardmunch and it literally transcribes the information on a printed business card, changes it to digital and automatically puts it in your address book.  Did I mention it integrates seamlessly with LinkedIn?

It’s as close to magic as you can get. [Read more…]