The number 1 mistake when choosing your tech tool

The number 1 mistake in choosing a tech toolThose hot humid days of summer are upon us. Forget the humidex; I know it’s muggy because my hair is frizzy. I asked my good friend Carol what she uses to keep her hair sleek during those steamy days.

Of course I immediately rushed out and bought the product, lathered it on and waited for the awesomeness to start. I waited and waited and then BAM, the frizz returned.

Have you ever had an issue, randomly asked someone for their solution and then tried it for yourself?

Sometimes it works, often it doesn’t.

The same happens when choosing your business tech tools. With so many choices of apps at your fingertips, purchasing is the easy part, but choosing can be complicated and overwhelming.

There is one b.i.g. mistake that is often made when choosing apps to help you run your business.

This scenario may sound familiar … [Read more…]