I am in awe every time I see my fifteen-year-old daughter using social media. She is a master. She knows the right social media streams to use, she is proficient in how to use them, and she constantly contributes.
In an age where connectivity is the norm, it is difficult to accomplish your work without getting distracted by the pings and dings of your device beckoning you to come and share. In those moments when procrastination is winning the productivity game, there’s nothing like a good dose of Facebook or Instagram to kill an hour of your precious time.
If you’re not careful, social media will suck hours out of your day and cause your productivity to plummet. Here are three tricks you can implement today to ensure you are in the driver’s seat when it comes to participating in social media.
1. Pick your social channels
Avoid spreading yourself too thin by trying to be all things to all people. Select a maximum of three social media channels in which to participate. Otherwise, you’ll waste countless hours trying to figure out how to use each one, what you should post and eventually you’ll stop using it, which makes you look very anti-social. You want to spend your time where your people and customers hang out the most.
“It’s no longer a case of whether you should use social media;
it’s about how strategic you are with it that matters.”
2. Use Hootsuite as mission control
Make Hootsuite your dashboard for all your social platforms. At a glance you can keep track of your most important groups so you can respond in real time. Spend 15-20 minutes per day on Hootsuite (set a timer), tweeting, commenting, sharing, liking and generally engaging with your people.
3. Schedule your sharing
Automating some of your posts is necessary if you want to avoid spending too much time on social media. Hootsuite has that capability, as do other apps like Buffer. Spend no more than 20 minutes, twice a week curating and scheduling your posts. Block off this time in your calendar to make sure you get it done.
These three tricks will make you feel like a teenager again, at least when it comes to social media!