5 Tips for Increasing Your Visibility on LinkedIn

Is your LinkedIn profile at 100% yet? I know mine isn’t. I’m chipping away at it, getting a little done every couple of weeks. But just the other day I realized this isn’t enough. One of my goals as an independent professional is to use LinkedIn to its full potential and drive people to my profile and my business page. Why? Because online marketing is key to building my reputation, attracting leads to my business and generating ideas and discussions with like-minded professionals.

This week we have a guest blogpost by LinkedIn specialist, Anita Windisman. She provides us with five ways we can improve our LinkedIn profile.  [Read more…]

5 steps to take after your email gets hacked

unlocked emailBe warned, the Internet bad guys are out in full force. In the past 48 hours, I’ve had a bunch of people come to me saying their email accounts were hacked.

While there are steps you can take to prevent this from happening, I’ll have to get to this next week. The more urgent question, especially for those who have recently fallen victim, is what to do when it happens.

Thankfully, there are steps you can take to get back control of your email account. The trick is to act fast. It doesn’t take hackers long to do some serious damage. [Read more…]

Tech saves the day at tax time

It was a dark and stormy night. Through the thick blackness a tiny light shone in a house far, far away. Why was this light on in the wee hours of the morning? What could be so important to cause someone to be up this late? Were they up to no good … possibly concocting a plan to overthrow the world? No. They were preparing their taxes for the almighty Canada Revenue Agency.

The plot thickens…

Unfortunately, a series of events prevented our tired and frustrated heroine from making her tax preparations an easy and stress-free process.

It was down to the 11th hour … she had to get vital information to her accountant in time to meet the impending deadline. But alas, the file was too big to email. Whatever would she do? This information was crucial to filing a complete tax return. If this didn’t happen, and she was late in sending in her tax return, she would face a stiff financial penalty.

Read on to find out how she was saved from this impending doom. [Read more…]

The 7 habits of highly effective emails

emailLet’s face it, we’re all a bunch of addicts. It’s always on our mind.

You know what I’m talking about. No, not chocolate … it’s our addiction to email. I’m not going to suggest you schedule specific times in your day to check it, or lecture you on turning off notifications that ding, pop up or vibrate when a new email arrives. Those are all relevant points … just not in this blog.

What I’m here to talk about is this … if you’re going to be consumed by email, you might as well be good at writing them. So, I’m going to share 7 proven ways you can enhance your email writing skills so your messages grab the recipient’s attention, get opened and get acted upon. [Read more…]

5 free tech tools for your business

There has never been a better time to be in business for yourself. So many resources to help you in your entrepreneurial journey. Coaches to guide you as you build your business. Virtual assistants are just a click away, ready to tackle those tasks you’ve decided to outsource. And, best of all, tech tools to help you streamline your processes, automate your operations and connect you to clients. LOVE IT.

As responsible entrepreneurs and small business owners, we have to be focused on managing our budgets. Just because all those services and tools are out there, doesn’t mean we can afford to use them. At least not right now. So, here are five free tech tools to consider for your business. [Read more…]

Spring is a great time to battle the digital clutter monster

Research shows that 80% of what we keep we never use. Research also shows that office workers spend an average of six weeks per year looking for things. People … if we’re going to keep this much STUFF around, the least we can do is organize it so we can find it … should the need ever arise.

But the need rarely arises, so we don’t.

Digital clutter is incidious. It’s easy to keep and easier to ignore. It’s not like physical clutter that constantly reminds us we need to put it away. We don’t tend to trip over it or bury our keys under it. What does happen is our computer speed slows down taking our productivity along with it, and our stress level goes up (WAY up). Not a pretty picture.

This story could have a happier ending, but we have to be brave. We have to charge full steam ahead and go to battle against this evil monster. Listen in to my interview with CBC Radio morning host Matt Galloway to learn how you can declutter your computer. And what better time, than spring …
[Read more…]

Three easy ways to use QR Codes for your business

Scan for a quick way to create your own QR Code.

I’m always on the hunt for ways to attract and strengthen relationships with customers. Given that I’m into tech and want to use it to move my biz forward, I’ve kept my eye on this QR Code thingy. I’ve wondered if it’s worth all the hype. So, I did the research, downloaded the QR Reader app and got down to playing with this barcode on steroids.

If you’re not familiar with what a QR Code is, the QR stands for Quick Response and it’s an image you scan with your smartphone’s camera (once you’ve downloaded a QR Reader app) to link you to a website with more information, a promotion, contact information etc. The rationale is it’s quicker to scan than to open your browser on your smartphone and type in a long URL. Plus, there’s the cool factor, a must have these days when it comes to technology.

But are people really using them? Is it worth the effort? Will it benefit my bottomline? The answer is yes, if it’s used properly. Here are 3 ways you can use QR Codes the right way for your business. [Read more…]

How to make tracking your mileage less of a pain

One of my least favourite admin tasks for my business is doing my expenses. Unfortunately, it’s not something that I can delegate. As a solopreneur it falls to me to gather receipts, indicate who I was meeting and why, and the worst part of all … tracking my mileage.

I just get a block when it comes to logging my car mileage. Since I’m an incorporated business, I have to track it so I can get reimbursed. Don’t get me wrong, I love getting the money back. However, even that didn’t always get me to stop procrastinating and get on with the task.

Thankfully, a handy little app came into my life that changed everything.

[Read more…]

The Power of a Cupcake

cupcakeI recently gathered with seven other women entrepreneurs to learn how to use social media tools to market our businesses. We came from many different backgrounds, working in a variety of industries. There was a Feng Shui consultant, a personal trainer and a mortgage broker, to name a few. The energy in the room was high. We were all eager to learn how we could apply these tools to grow our businesses.

Then reality set in. How the heck were we expected to find the time, let alone have the ability, to implement all these great ideas? Although we were a group of talented, creative and intelligent women, we froze in our tracks. [Read more…]