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The number 1 mistake when choosing your tech tool

The number 1 mistake in choosing a tech toolThose hot humid days of summer are upon us. Forget the humidex; I know it’s muggy because my hair is frizzy. I asked my good friend Carol what she uses to keep her hair sleek during those steamy days.

Of course I immediately rushed out and bought the product, lathered it on and waited for the awesomeness to start. I waited and waited and then BAM, the frizz returned.

Have you ever had an issue, randomly asked someone for their solution and then tried it for yourself?

Sometimes it works, often it doesn’t.

The same happens when choosing your business tech tools. With so many choices of apps at your fingertips, purchasing is the easy part, but choosing can be complicated and overwhelming.

There is one b.i.g. mistake that is often made when choosing apps to help you run your business.

This scenario may sound familiar …

A lot of hard work to goes into finding the latest and greatest app or software to help automate your business: research, testing and committing. It makes many entrepreneurs run for the hills.

This is the point at which the number one mistake is made: asking friends, family and colleagues which tool they use and then purchasing it for your business.

On the surface it seems like a good idea. How could asking a trusted personal contact not be a good idea? The reality is this:

Asking isn’t the issue. It’s acting on the information.

What often happens is you’ll spend precious time, money and energy looking at it, testing it and maybe even investing in it, only to discover in the end it isn’t the right fit.

What to do instead:

  1. Identify the the main issue you are trying to address
  2. Do your research. Find a tool that matches your business need.
  3. Take it for a test drive. If it’s confusing to use, or doesn’t have a pleasing design, you won’t use it. Move on to your second option.

Finding the right tech tool for your business doesn’t have to be a hair-raising experience. Cut through the frizz and identify the issues, do your research and test the tool. From there it will be smooth sailing.

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