3 steps to make your website more productive

Three workers carrying WWWPart 1 of my four-part series on Get more from your website

In today’s fast-paced work environment being productive is a necessity. We all need to get more done in our day. Because of this, we are constantly on the lookout for the latest and greatest time management tips, tricks and tools to help us get the job done as efficiently as possible.

Enter your website.

Your website is likely THE most important marketing tool you use to connect with your ideal clients. Shouldn’t it be working just as hard as you do?  The answer is a resounding yes!

Here are 3 steps you can take right now to make your website the most productive member of your team.

1.  Plan

What do you want your website to do for you and your business?  Is it to market your products and services? Maybe you want it to help you build your community by collecting email addresses. Or, perhaps you want it to handle your online sales transactions.

Until you know the primary purpose of your website, it’s impossible to know if it’s successful. You’ve invested a lot of time, energy and money into building this tool, make sure it performs and achieves an acceptable return on investment for your business.

2. Implement

Now that you’ve decided what you want your website to do, it’s time to make it happen. If you’re just designing it, choose your development team (designer, programmer, writer etc.) and make sure they all know why this website is being built.

Plan your content wisely. How it’s written and where it’s placed can make or break the experience people have when they visit.

Feed it regularly. Nothing smells worse than outdated content on your website. Make sure updating your content is easy and effortless. Choose a content management system (or outsource this task) that let’s you easily post fresh content to keep your audience engaged.

3.  Measure

You can’t manage what you can’t measure. It’s important to benchmark the results of your work. Tracking who is coming to your website and where they are going is essential. You also want to measure the success (or failure) of any new content or promotions offered on your website.

Google Analytics is a great online tool you can use to instantly see how many people are coming to your website, where they are going and how they are finding you. (In Part 3, I dive into more detail about Google Analytics … so stay tuned.)

Doing these three things will enable your website to achieve greater productivity, which means greater success for your business.

Next week: we’ll take a tour of some actual websites and I’ll show you why they work.

Now it’s your turn

Does your website work for you? Do you spend time and effort each week to make sure it is performing optimally? Share your comments below and continue the conversation.


  1. Don’t forget two really important pieces –

    Lead generation and conversion!!!!


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