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How to use Google Analytics to monitor your website traffic

Part 3 of my four-part series on Get more from your website

Google Analytics is a powerful website monitoring tool that allows you to gain insights into how people are using your website.

You can’t manage what you can’t measure and Google Analytics gives you essential data to help you set benchmarks and make improvements that will help you build relationships and convert visitors into clients.

This video takes you inside my Google Analytics account so I can show you how to track the three most important metrics on your website.

The three most important website metrics to measure are:

1.  How many people visited.

2.  How they arrived.

3.  What pages they visited.

Knowing just these 3 things will give you such incredible insight into how people are using your site.

Remember, your website is your most important online marketing tool. If it’s not delivering on your business goals and objectives, then it’s just a waste of time, money and effort.

Now it’s your turn

Do you monitor your website traffic? What analytics do you measure? Share your comments below and continue the conversation.

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