I recently gathered with seven other women entrepreneurs to learn how to use social media tools to market our businesses. We came from many different backgrounds, working in a variety of industries. There was a Feng Shui consultant, a personal trainer and a mortgage broker, to name a few. The energy in the room was high. We were all eager to learn how we could apply these tools to grow our businesses.
Then reality set in. How the heck were we expected to find the time, let alone have the ability, to implement all these great ideas? Although we were a group of talented, creative and intelligent women, we froze in our tracks.
Did anyone run screaming from the room?
As luck would have it, there was a platter of cupcakes on the table, which kept us firmly planted in our seats. Great strategy by the organizer.
While we sampled these sweet treats during the break, the conversation turned to the life of a solo busines owner. The more we talked, the more we realized just how many hats we have to wear as entrepreneurs. We have to be writers, strategists, marketers, salespeople and accountants. The list is already SO long. Just because we’re given the tools to do it ourselves, doesn’t necessarily mean we have the skill set or the ability. These aren’t excuses, and we’re not whining. It’s the reality of being a small business owner … and it’s nothing to feel embarrassed about.
Thankfully, there are a number of ways you can approach the situation of feeling overwhelmed by all that is expected of you by your business. Here are a few options for you to consider:
- Do some research. There is a ton of information out there to be consumed. The trick is to find the sources that are reliable and reputable. Read as much as you can on the topic. Search for the experts in the field and find out what they have to say.
- Get some training. Register for a webinar or teleseminar. The best part of these types of courses is if you can’t attend, you can have access to the recorded version of the presentation. This is a bonus for those of us whose daytime schedules are very tight.
- Ask for help. There’s no shame in reaching out. Ask someone you know if they can help you. At the very least, they might be able to get you started in the right direction. Form a working group of others in your situation, and do some group work.
- Hire a professional. Whether it’s someone to help you develop your social media strategy, write some blogposts, or teach you a tech tool (shameless self promotion) there are many experts out there who can address your needs faster than it will take you to learn it from scratch.
- Become an apprentice. Learn from the professionals who help you. Ask them questions as they go along. Squeeze as much knowledge as you can from them. Then, maybe next time you could try it yourself, or at least a piece of it.
As for the group I told you about earlier, we’re going to meet again, laptops at the ready. We’re planning to implement what we’ve learned, together. Oh, and we’ve ordered more cupcakes.
What parts of your business cause you frustration and leave you feeling overwhelmed? How do you deal with it? What is your favourite type of cupcake? Share your comments below and join the conversation.