Scary stories about running your own business – part 2

scary batThe nightmare of launching a website

Just when you thought your website was safely tucked away on the Internet, you realize what you believed was real was in fact an illusion.

This spooky tale comes from my client who recently had a gruesome experience when she launched her newly designed website.

It was a dark and stormy night …

[Read more…]

How to back up your website

Part 4 of my four-part series on Get more from your website

I’ve talked a lot about the importance of backing up your computer hard drive. Equally as important is backing up your website.

Recently I was out with a group of women, all of whom own their own businesses. We were talking websites and I asked how many of them backed up their website. Most weren’t sure if they did or not. Some didn’t know how. And most thought their web hosting company took care of that.

Backing up all your business data is extremely important. Your website is no exception. Disaster could strike such as a fire or a flood, hackers could take your site down, or you could accidently erase something important.

It’s easy to back up your website. Watch this video and find out how to do it. [Read more…]

How to use Google Analytics to monitor your website traffic

Part 3 of my four-part series on Get more from your website

Google Analytics is a powerful website monitoring tool that allows you to gain insights into how people are using your website.

You can’t manage what you can’t measure and Google Analytics gives you essential data to help you set benchmarks and make improvements that will help you build relationships and convert visitors into clients.

This video takes you inside my Google Analytics account so I can show you how to track the three most important metrics on your website. [Read more…]

3 keys to unlock your website’s potential

Just when you thought you were finished tinkering with your website, you read this blog where I reveal the cold hard truth … you’ll never be finished. Your website is an ongoing project. It needs constant care and attention. Sorry.

But I’m here to share the top 3 things you can do today to guarantee your website will be effective and efficient for you and your visitors. (Watch this video and take a tour of some websites that are doing things right.)

[Read more…]

3 steps to make your website more productive

Three workers carrying WWWPart 1 of my four-part series on Get more from your website

In today’s fast-paced work environment being productive is a necessity. We all need to get more done in our day. Because of this, we are constantly on the lookout for the latest and greatest time management tips, tricks and tools to help us get the job done as efficiently as possible.

Enter your website.

Your website is likely THE most important marketing tool you use to connect with your ideal clients. Shouldn’t it be working just as hard as you do?  The answer is a resounding yes!

Here are 3 steps you can take right now to make your website the most productive member of your team. [Read more…]

Productivity lessons I learned while on vacation: lesson #2

laptop on a beachLesson #2: You still need an Internet connection while on vacation

As a service-based independent professional, it’s important that I stay connected to my clients and my work, even while I’m on vacation. While this sounds like a sad state of affairs, it really isn’t. It just means checking and responding to email on a regular basis.

Typically, I travel with my laptop and my smartphone. This is really all I need to accomplish my work. My clients need never know I’m actually lounging on a beach looking out at the water rather than sitting in my office working.

But on the road to that beach there’s inevitably a bump. How do I connect my laptop to the Internet while I’m away from the office? [Read more…]

Website Organization 101

website maintenanceI have a confession. I’m not the greatest shopper. I especially don’t excel in stores where there are endless racks, jammed full of clothing, shoes that are scattered everyhwere and accessories that are a jumbled mess on any clear surface. It makes it difficult for me to find what I’m looking for, it wastes my time and frustrates me.

So, when I walk into a store where everything is where it should be, isles are labeled clearly and merchandise is layed out well, I’m in heaven. It takes me no time at all to find what I need so I can get on with my day. And, I’m more likely to return.

Your website should be just like that: well organized, clearly labeled and simple to use. Here are some tips to help you get it that way. [Read more…]

How to declutter your website

Three workers carrying WWWDoes your website resemble the closet under your basement stairs … jammed with random items? Is it full of things you’ve never bothered to clear out simply because they’re hidden from your view and your attention?

In my former career as a website consultant, I worked with a number of clients whose secondary use for their website was to archive documents (usually in the form of a PDF). As we moved toward redesigning their website, we spent countless hours inventorying their content, deciding what should stay and what should go … and trying to figure out WHY the heck those documents and pages were there in the first place.

If you’ve just launched your website and feel everything is how and where it should be, then there’s no need to read any further. But, if you’re like most people and feel your website could use a spring cleaning, read on. [Read more…]

Tips for making a videoblog

Hollywood slate boardDo you have video envy? I do. I look at my competitors’ websites, and if they have video I feel left out of the party.

If you’re like me, you really want to add video to your website, but something is holding you back. Maybe it’s seeing yourself on camera. Maybe it seems too technical and complicated. Whatever the reason, it’s time to move beyond the excuses.

Marketing gurus tell us that in order for people to purchase from you, they must know, like and trust you first. One way to build that type of relationship online is through video.

Here are some quick tips to help you move from consideration to action. [Read more…]