3 ways to automate your business right now

clock and gearsI recently asked a group of entrepreneurs and small business owners to imagine they had a magic wand that would grant them one wish to solve their most pressing challenge in running their business.

Without hesitation, the majority of them told me it would be to have more time to serve their clients and grow their business. They all strongly disliked dealing with the day-to-day operational tasks that were important to keep their businesses running smoothly.

The truth is you don’t need a magic wand to get your wish. What you need are the right tools to automate certain areas that drain your time, energy, and money.

[Read more...]

How to set up Google Alerts

I finally did it.

After procrastinating for a very long time, I decided the time has come to post my very first screencast tutorial. There will be more screencasts coming your way, but the theme of each will be the same: DIY Efficiency. Each screencast will outline action you can take to simplify your business to increase your productivity.

This week I’ll show you how to use Google Alerts. [Read more...]

5 Tips for Increasing Your Visibility on LinkedIn

Is your LinkedIn profile at 100% yet? I know mine isn’t. I’m chipping away at it, getting a little done every couple of weeks. But just the other day I realized this isn’t enough. One of my goals as an independent professional is to use LinkedIn to its full potential and drive people to my profile and my business page. Why? Because online marketing is key to building my reputation, attracting leads to my business and generating ideas and discussions with like-minded professionals.

This week we have a guest blogpost by LinkedIn specialist, Anita Windisman. She provides us with five ways we can improve our LinkedIn profile.  [Read more...]

Tips for making a videoblog

Hollywood slate boardDo you have video envy? I do. I look at my competitors’ websites, and if they have video I feel left out of the party.

If you’re like me, you really want to add video to your website, but something is holding you back. Maybe it’s seeing yourself on camera. Maybe it seems too technical and complicated. Whatever the reason, it’s time to move beyond the excuses.

Marketing gurus tell us that in order for people to purchase from you, they must know, like and trust you first. One way to build that type of relationship online is through video.

Here are some quick tips to help you move from consideration to action. [Read more...]