3 tricks to stop social media from sucking up your time

Social media time suckHave you seen a teenager lately? It’s rare to find one without a phone in their hand connecting with their “squad” wherever they are, whenever they can.

I am in awe every time I see my  fifteen-year-old daughter using social media. She is a master. She knows the right social media streams to use, she is proficient in how to use them, and she constantly contributes.

In an age where connectivity is the norm, it is difficult to accomplish your work without getting distracted by the pings and dings of your device beckoning you to come and share. In those moments when procrastination is winning the productivity game, there’s nothing like a good dose of Facebook or Instagram to kill an hour of your precious time.

If you’re not careful, social media will suck hours out of your day and cause your productivity to plummet.  Here are three tricks you can implement today to ensure you are in the driver’s seat when it comes to participating in social media. [Read more…]

App of the Month – Click to Tweet

The word apps spelled out in colourful blocks.The app this month is a handy tool that will help you use Twitter to get more eyeballs on your website.

It’s called Click to Tweet and it’s an easy way to promote your business on Twitter. With a single click your readers can tweet quotes or other content right from your blog article.

Here’s a video to show you how to create your Click to Tweet link in 5 easy steps:

[Read more…]

Tools I use to run my business

toolkitYou can’t run your business alone. This is a fact.

I’m not saying you need a vast team of programmers, designers, assistants, make-up artists, images consultants, etc. behind you. But the one thing you do need is technology.

Whether you’re a baker or a coach, to be in business today (especially if you have an online business) you need to use technology to get things done.

People often ask me about the tech tools I use to automate and streamline my business. So, here’s a peak into my business back-end. These are all the tools I use to make sure stuff gets done around here. [Read more…]

3 ways to automate your business right now

clock and gearsI recently asked a group of entrepreneurs and small business owners to imagine they had a magic wand that would grant them one wish to solve their most pressing challenge in running their business.

Without hesitation, the majority of them told me it would be to have more time to serve their clients and grow their business. They all strongly disliked dealing with the day-to-day operational tasks that were important to keep their businesses running smoothly.

The truth is you don’t need a magic wand to get your wish. What you need are the right tools to automate certain areas that drain your time, energy, and money.

[Read more…]

How to set up Google Alerts

I finally did it.

After procrastinating for a very long time, I decided the time has come to post my very first screencast tutorial. There will be more screencasts coming your way, but the theme of each will be the same: DIY Efficiency. Each screencast will outline action you can take to simplify your business to increase your productivity.

This week I’ll show you how to use Google Alerts. [Read more…]

5 Tips for Increasing Your Visibility on LinkedIn

Is your LinkedIn profile at 100% yet? I know mine isn’t. I’m chipping away at it, getting a little done every couple of weeks. But just the other day I realized this isn’t enough. One of my goals as an independent professional is to use LinkedIn to its full potential and drive people to my profile and my business page. Why? Because online marketing is key to building my reputation, attracting leads to my business and generating ideas and discussions with like-minded professionals.

This week we have a guest blogpost by LinkedIn specialist, Anita Windisman. She provides us with five ways we can improve our LinkedIn profile.  [Read more…]

Tips for making a videoblog

Hollywood slate boardDo you have video envy? I do. I look at my competitors’ websites, and if they have video I feel left out of the party.

If you’re like me, you really want to add video to your website, but something is holding you back. Maybe it’s seeing yourself on camera. Maybe it seems too technical and complicated. Whatever the reason, it’s time to move beyond the excuses.

Marketing gurus tell us that in order for people to purchase from you, they must know, like and trust you first. One way to build that type of relationship online is through video.

Here are some quick tips to help you move from consideration to action. [Read more…]