Do you remember the day you decided to start your business? Remember the excitement and anticipation you felt knowing you were going to share your talents with the world, have an impact and make a difference?
You thought to yourself, “Finally, I’m my own boss … the CEO of my company. I’m finally in charge of my destiny!”
Then reality hits you like a cement truck.
You’re on your own. It’s all up to you now. Generating income – or not — is ALL on your shoulders.
“If I want something done right, I’ll do it myself.”
These words become the mantra for running your business. This is your new belief system. It’s what drives you to stay up late putting out your newsletter, to skip a weekend because you have to create another slide presentation, to postpone a vacation because your business needs you.
You want things done your way and you believe it will take you longer to tell someone how to do it than if you just did it yourself. Not to mention, your belief that you’ll save money.
And that is how your DIY business is created.
The reality is this … doing everything yourself is impossible, impractical and it’s no fun AT ALL. More importantly, it isn’t sustainable for you or your business.