3 steps to make your website more productive

Three workers carrying WWWPart 1 of my four-part series on Get more from your website

In today’s fast-paced work environment being productive is a necessity. We all need to get more done in our day. Because of this, we are constantly on the lookout for the latest and greatest time management tips, tricks and tools to help us get the job done as efficiently as possible.

Enter your website.

Your website is likely THE most important marketing tool you use to connect with your ideal clients. Shouldn’t it be working just as hard as you do?  The answer is a resounding yes!

Here are 3 steps you can take right now to make your website the most productive member of your team. [Read more…]

5 lessons to help you prepare for the worst

I’m one of the lucky ones. I live in Toronto, Canada, and although we were given advance warning of Hurricane Sandy, she never showed us her full force. The world has seen many images of her wrath: people being rescued from their homes due to flooding, fires that reduced homes to piles of ash, cars crushed by trees, and storefronts peeled back with the contents scattered across the road.

These images make us understand how vulnerable we all are to Mother Nature and her fury. They show us how we can lose everything in a matter of seconds.

The same is true for your business.

[Read more…]

Three easy ways to use QR Codes for your business

Scan for a quick way to create your own QR Code.

I’m always on the hunt for ways to attract and strengthen relationships with customers. Given that I’m into tech and want to use it to move my biz forward, I’ve kept my eye on this QR Code thingy. I’ve wondered if it’s worth all the hype. So, I did the research, downloaded the QR Reader app and got down to playing with this barcode on steroids.

If you’re not familiar with what a QR Code is, the QR stands for Quick Response and it’s an image you scan with your smartphone’s camera (once you’ve downloaded a QR Reader app) to link you to a website with more information, a promotion, contact information etc. The rationale is it’s quicker to scan than to open your browser on your smartphone and type in a long URL. Plus, there’s the cool factor, a must have these days when it comes to technology.

But are people really using them? Is it worth the effort? Will it benefit my bottomline? The answer is yes, if it’s used properly. Here are 3 ways you can use QR Codes the right way for your business. [Read more…]