Without hesitation, the majority of them told me it would be to have more time to serve their clients and grow their business. They all strongly disliked dealing with the day-to-day operational tasks that were important to keep their businesses running smoothly.
The truth is you don’t need a magic wand to get your wish. What you need are the right tools to automate certain areas that drain your time, energy, and money.
Here are the top three areas you can automate today to change the way you run your business:
1. Scheduling meetings
Problem: Have you ever needed to find a meeting time with someone, only to feel like you started a game of ping pong? The back and forth emails drain your time and energy. You also run the risk of losing track of where you are in the planning cycle. Before you know it, the whole thing has fallen through the cracks.
Solution: An online scheduling system. I use TimeTrade, but there are countless other options out there including Google Calendar. With the click of a mouse you can invite attendees to see your availability in your calendar. They can then book a time that works for both of you. The calendar system will send meeting confirmations, put the time in both your calendars, and automatically send reminders in advance. If anyone needs to reschedule or cancel, they can do that through the system as well.
2. Participating in social media
Problem: Most of us could spend a good chunk of our day participating in our various social media channels. Tweeting, posting and commenting can leave us exhausted.
Solution: Social media dashboards, like Hootsuite, are ideal for managing all your social media channels from one centralized place. You can also participate in real time or schedule your posts for later, leaving you free to serve your clients.
3. Posting website content
Problem: It used to be that you had to be present when content went live on your website. That meant clearing your schedule to sit in front of your computer to press the Publish button.
Solution: Now you can set it and forget it. If you use WordPress or any other tool to publish content to your website, you have the ability to schedule the date and time you want it to go live. No need to stay up late or get up early to make sure your blog or promotional content gets posted successfully.
What automation tools help you manage your business? Join the conversation below!