3 simple systems to improve your customer care

We love our customers written on a computer key

By creating and following the most basic processes you can create a level of customer care that shows your clients you value their business and are committed to providing them with the highest level of quality service. Not only will this give you repeat business and referrals, it will catapult you ahead of your competitors.

So where do you begin? Here are 3 ways you can get started right now:

1.  Keep track of your customers

Put a customer relationship management (CRM) system in place to keep track of your customer information.  Consider your CRM as a centralized place where you can do all things customer-related:

  • add notes about conversations
  • log special occasions so you can send a card or an email
  • input tasks and follow up

Your CRM tool can be very simple, such as an EXCEL spreadsheet. Once you’re comfortable with that, you may want to use software. Many online apps have a free version. I use Highrise, and one of its most useful features is the ability to be reminded via email of upcoming dates and tasks.

Your system could look like this:

“All new customers will have their contact information and special dates logged in the CRM.”

“Whenever I complete a conversation with a client or prospect I will add notes of our meeting in the CRM.”

2.  Ask customers their opinion

People love to be asked for their opinion. Your customers are no different. Having a way to reach out to them to gather their insights is gold. You could do this by sending a follow up email  asking them open-ended questions or using an online survey tool to perform this task.

Your system could look like this:

“At the completion of each project, I will ask my customer to a fill out a questionnaire to give feedback about my services.”

3.  Show your appreciation

Showing your customers your appreciation for their business is essential. You can do this by sending a thank you card when you’ve completed a project, offering them a discount on your services for being loyal customers, or offering them special promotions that are exclusive only to your clients.

Your system could look like this:

“At the completion of a project, I will mail my client a thank you card and offer them a discount of 10% on their next purchase.”

Doing these three simple things is a great way to start building your customer service system. Having one in place will help to build a loyal following of customers who will bring you repeat business and referrals.

Now it’s your turn.

Do you have a customer service system in place for your business? How do you welcome new clients? How do you thank them for their business? Share your insights below and let’s continue the conversation.

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