3 keys to unlock your website’s potential

Just when you thought you were finished tinkering with your website, you read this blog where I reveal the cold hard truth … you’ll never be finished. Your website is an ongoing project. It needs constant care and attention. Sorry.

But I’m here to share the top 3 things you can do today to guarantee your website will be effective and efficient for you and your visitors. (Watch this video and take a tour of some websites that are doing things right.)


1.  Professional Design

The bottom line is this: if you are a professional, your website needs to be designed by a professional. Period.

Just because the tools exist for you to build it yourself (enter WordPress) doesn’t mean you should go this route.

Your website is a reflection of your business. It’s your most important online marketing tool. It needs to build confidence in your visitors that you’re credible and reputable.  Unless you’re confident your design and web writing skills are top notch, back away from the computer and hire a professional web designer to do what they do best  … make you and your business look good on the web.

2.  Great Content

On the web, content is king. Nothing is as important as the words on your webpages.

People don’t read online (unless it’s a magazine or newspaper website). They scan for words that are relevant to them and their situation. Your copy needs to be brief, succinct and scannable.

Here’s how:

  • Use bullets to break up large chunks of content or lists
  • Use headers and subheaders to categorize content and draw the reader’s attention
  • Bold key words to make your content easy to scan

3.  User Friendly

The number one complaint I hear about websites is how difficult they can be to use. If people can’t accomplish what they need to on your website, such as find information, make a purchase or download something, they will click away, never to return.

The best way to check your website’s usability is to have at least five people from your target audience perform some tasks. Have them use any forms and click all the links. Get their feedback to find out what works and what doesn’t on your site.

You’re now ready to go out and make your website rock for you and your visitors. Have fun and

Now it’s your turn.

Have you recently launched a website? Is it easy to update the content? Share your comments below and continue the conversation.

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