Do you remember the day you decided to start your business? Remember the excitement and anticipation you felt knowing you were going to share your talents with the world, have an impact and make a difference?
You thought to yourself, “Finally, I’m my own boss … the CEO of my company. I’m finally in charge of my destiny!”
Then reality hits you like a cement truck.
You’re on your own. It’s all up to you now. Generating income – or not — is ALL on your shoulders.
“If I want something done right, I’ll do it myself.”
These words become the mantra for running your business. This is your new belief system. It’s what drives you to stay up late putting out your newsletter, to skip a weekend because you have to create another slide presentation, to postpone a vacation because your business needs you.
You want things done your way and you believe it will take you longer to tell someone how to do it than if you just did it yourself. Not to mention, your belief that you’ll save money.
And that is how your DIY business is created.
The reality is this … doing everything yourself is impossible, impractical and it’s no fun AT ALL. More importantly, it isn’t sustainable for you or your business.
Here are 3 reasons why running a DIY business won’t work for the long term:
1. Spending too much time working IN your business is bad for business
Not having enough time is the number one complaint amongst solo and micro business owners. There is never enough time in the day to get everything done. Servicing your clients is your number one priority. It’s why you started your business and it’s where you want to focus your time and energy.
Carving out additional time to ensure your business back end is humming with things like distributing your newsletter, updating your website, developing a new initiative, or writing your operations manual isn’t high on your priority list. But these things are equally as important.
Time will inevitably run out. The end result is tasks don’t get done. Things fall through the cracks. Your business begins to crumble.
2. Juggling causes stagnation
Because you are juggling multiple responsibilities in your business, it’s easy for conflicts to arise between which one is most important on any given day, or in any given moment. When you assume the role of CEO, your focus is on the big-picture: planning, strategizing and innovating. The creative juices start flowing and it’s easy to slide into the role of technician, where you start DOING.
The result is you get side tracked and your time and attention is wasted flitting between one role and the other. You start spinning your wheels and ultimately get nowhere.
3. Mediocrity brings you down
You know you’re great at what you do. You have repeat clients who are happy to refer your services to others. But you suck at marketing. You built your own website from a template … and it shows. Your Twitter background looks like your Aunt Lucy’s bathroom wallpaper and you haven’t posted anything on your Facebook page in months.
The reality is you can’t be good at everything, so be good at what you love to do. Tweet That!
If you continue to take a DIY approach to your business it will have an effect (likely negative) on your business image and credibility.
So what’s a business owner to do
The goal is to streamline your business so it runs efficiently and effectively.You can do that by:
1. Designing systems that streamline routine tasks.
2. Choosing tools that automate specific areas of your business.
3. Outsourcing tasks you’re not good at so you can leverage your time.
Once you decide to move away from the DIY model major shifts start to happen. It may feel uncomfortable at first, but any type of change will have this effect. Soon you’ll wonder why it took you so long to create a business that serves both you and your customers.